Many businesses have started holiday promotions early to get a jump start on sales. However, it’s not too late to make this holiday season the most successful one yet, even if there are 6 less days between Thanksgiving and Christmas than last year. Holiday sales are expected to exceed $1 trillion with gift cards being the most desired item to give and receive for the 13th year in a row. Therefore, it’s important that merchants have gift cards, gift card holders, and gift card promotions in place to maximize holiday sales.