Top 5 Gift & Loyalty Trends For 2020

Posted by on 12/30/2019 to News
Top 5 Gift & Loyalty Trends For 2020

New Year, New Gift Card Opportunities! Here are the top 5 trends for 2020:


Gift Card To Go 


A Gift Card To Go Program is a great way to add ancillary gift card sales while making gifting easier for customers. Simply add an empty gift card to online orders and/or in store purchases with instructions for loading value to the card (online is best). All customers need to do is add the desired value and the gift card becomes a convenient or last-minute gift. Many big box retailers, including Walmart and Saks Fifth Avenue, started this trend during the holiday season and are continuing year-round. 


Bonus Gift Card


A Bonus Gift Card Program is great during slow periods and delivers immediate results because it generates additional visits to a business. The gift card is loaded with promotional value (not real dollars) and only counts when redeemed towards the additional purchase. For example, give a $5 bonus gift card with every $25 sale. Make the $5 bonus card expire within 15 to 30 days so that customers come back to redeem the bonus card towards another purchase.


Gift Card Accessories


Take gift cards to the next level with the right packaging. Offer customers multiple choices for packaging ranging from gift card presenters to gift card bags and boxes. This makes a gift card a complete gift and can also be a way for merchants to increase revenue by charging a fee for specialty packaging. Offer different gift card options a well. We have a large selection of customizable pre-designed gift cards, holders, and specialty packaging.


Mobile App


Mobile apps, like Dunkin’ Donuts, that enable customers to redeem gift cards and loyalty points and pay by phone are increasing in popularity. Customers enjoy the convenience and want the seamless ability to access gift cards and loyalty programs from their mobile devices. As the omnichannel shopping experience grows, stores with brick-and-mortar locations will rely heavier on mobile push notifications to attract shoppers. The mobile trend will only grow because mobile commerce sales will make up more than half of total ecommerce sales by 2021. 


Omnichannel Solution


Customers desire a seamless shopping experience across all platforms-in store, online, mobile. They want the same experience with gift cards and loyalty programs. According to a study by Aberdeen Group, companies with strong omnichannel customer engagement strategies hold onto 89% of their existing customers, as opposed to a 33% retention rate for companies failing to embrace these strategies. We offer an omnichannel solution that includes white label mobile apps, online gift card solutions, and in store programs seamlessly integrated together and tailored to merchants’ specific needs.


We can help merchants implement these tools to increase sales and reduce attrition. We offer a white label mobile app product and provide an omnichannel solution that is seamlessly integrated across all platforms. Check out our inventory of pre-designed gift cards, gift card holders, and accessories. We will help you make 2020 your best year!