Posted by on 11/25/2019
Many businesses have started holiday promotions early to get a jump start on sales. However, it’s not too late to make this holiday season the most successful one yet, even if there are 6 less days between Thanksgiving and Christmas than last year. Holiday sales are expected to exceed $1 trillion with gift cards being the most desired item to give and receive for the 13th year in a row. Therefore, it’s important that merchants have gift cards, gift card holders, and gift card promotions in place to maximize holiday sales.
Even with many consumers shopping earlier, the National Retail Federation estimates that over 165 million people will shop in stores and online from Thanksgiving Day through Cyber Monday. The top reason that consumers will shop is good deals, according to 65% of those surveyed. Consumers plan to purchase 3 or 4 gift cards with an average value of $47 per card, totaling of $27.5 billion. Factor4 is available to help our merchants, partners, and resellers capitalize on this surge and generate the most revenue this holiday season.
Capture In Store & Online Sales
Of the consumers planning to shop, there is an almost even split of people who plan to start their shopping in-store (47%) compared with those who plan to start online (41%). Factor4’s omni channel gift card solution provides the perfect solution for merchants to capture sales in store and online. Our online gift card solution enables merchants to sell plastic and eGift cards right from their website and, with our quick set up, merchants can start making these sales in a matter of days.
Implement a Holiday Gift Card Promotion
The most popular holiday gift card promotion is a gift card with purchase. For example, purchase a $25 gift card and get a free $5 gift card. This promotion is easy and fast to implement. It does not cost much since the free gift card is loaded with promotional dollars that only count if redeemed towards another purchase. We can help merchants set this promotion up immediately to capture additional holiday sales. It’s a great revenue generator because it brings customers back for an additional purchase. Merchants should also promote gift cards via in store signage as well as on their websites and social media. Don’t be afraid to ask for gift card sales.
Take Advantage of In Stock Inventory & Same Day Shipping
Factor4 has an extensive selection of pre-designed gift cards and gift card holders including several holiday designs. Adding holiday themed gift cards and holders is a great way to encourage impulse purchases. All of our items are available for same day shipping. We also have the capability to print custom gift cards in one day.
Contact us at [email protected] or 484-471-3963 for all of your holiday gift card needs. We have extended hours for the holiday season. And we are here to help maximize holiday sales this (shorter) season!