3 Ways to Re-Open with Success

Posted by on 6/4/2020 to News
3 Ways to Re-Open with Success

Many merchants have re-opened or are preparing to re-open their businesses. Just because re-opening comes with new protocols doesn’t mean that merchants can’t find ways to generate more revenue. Here are 3 that we recommend:

 

1.     Implement a Thank You Promotion

 

Saying thank you goes a long way with customers. Doing it with a gift card goes even further. The beauty of a Thank You promotion is that it is totally customizable to the specific business. Spend parameters can be established for receiving and redeeming the gift cards along with expiration dates to bring customers back quickly to buy more at your business. For example, spend $25 and receive a $5 Thank You gift card that expires in 15 days and is redeemable towards a purchase of $20+. 

 

We offer a variety of pre-designed Thank You gift cards that can be personalized with the name of the business. The Thank You gift cards are loaded with promotional dollars so they only cost merchants when they are redeemed towards future purchases. The Thank You gift cards can be placed in curbside pickup orders as well. Merchants can also offer eGift Thank You cards.

 

2.     Include Social Distancing Options

 

Social distancing will be the norm indefinitely. Furthermore, some customers want to shop but don’t feel comfortable visiting businesses yet. Therefore, it’s important for businesses to offer ways for customers to shop, pay, and buy gifts without physical interaction.

 

Our online gift card solution enables merchants to sell plastic and eGift cards directly from their websites. We offer fulfillment services for those businesses that don’t want to fulfill the plastic card orders themselves. The eGift cards are emailed directly to recipients. 

 

Our newly launched Gift PLUS app enables merchants to email and text gift cards to recipients directly from their point-of-sale devices. The gift cards can be used to provide a contactless check-out as well.

 

3.     Incentivize with a Loyalty Program

 

Incentives are more important than ever to entice consumers to frequent businesses. Soft benefits work just as effectively as tangible rewards. Many businesses are at reduced capacity due to COVID-19 restrictions so merchants can set times that only loyalty members can shop or give loyalty members preference for making reservations and appointments. These rewards can be used to sign up new members. 

 

It is a good time to offer double or triple points to incentivize customers and bring them back again sooner. Merchants can set a high threshold for special soft rewards such as exclusive member-only experiences that don’t cost merchants money. There are so many ways loyalty programs benefit both merchants and customers. If you don’t have a loyalty program in place, now is a great time to implement one. Loyalty programs help businesses retain customers and loyalty members spend more. 

 

Factor4 is committed to helping merchants re-open with success. We have special promotions and payment plans to assist merchants along with our gift card and loyalty program expertise. Contact us to learn more at [email protected] or 484-471-3963 to learn more. 

 

Top 5 Gift & Loyalty Trends For 2020

Posted by on 12/30/2019 to News
Top 5 Gift & Loyalty Trends For 2020

New Year, New Gift Card Opportunities! Here are the top 5 trends for 2020:

 

Gift Card To Go 

 

A Gift Card To Go Program is a great way to add ancillary gift card sales while making gifting easier for customers. Simply add an empty gift card to online orders and/or in store purchases with instructions for loading value to the card (online is best). All customers need to do is add the desired value and the gift card becomes a convenient or last-minute gift. Many big box retailers, including Walmart and Saks Fifth Avenue, started this trend during the holiday season and are continuing year-round. 

Maximize Holiday Sales This (Shorter) Season

Posted by on 11/25/2019 to News
Maximize Holiday Sales This (Shorter) Season
Many businesses have started holiday promotions early to get a jump start on sales. However, it’s not too late to make this holiday season the most successful one yet, even if there are 6 less days between Thanksgiving and Christmas than last year. Holiday sales are expected to exceed $1 trillion with gift cards being the most desired item to give and receive for the 13th year in a row. Therefore, it’s important that merchants have gift cards, gift card holders, and gift card promotions in place to maximize holiday sales.

Gift Card & Loyalty Programs Make Summer Sales Sizzle

Posted by on 6/5/2019 to News
Gift Card & Loyalty Programs Make Summer Sales Sizzle
Don’t put Gift Cards away for the summer! The winter holidays are synonymous with gift card sales. Mother’s Day, Valentine’s Day, and Birthdays are major gift card giving occasions, too. However, the summer months bring many opportunities with graduations, Father’s Day, weddings and more. With a little planning and inexpensive marketing, merchants can increase summer gift card sales and generate more profit during these traditionally slower months.

Get Ready for Valentine's Day Sales

Posted by on 1/27/2019
Get Ready for Valentine's Day Sales

Valentine’s Day is one of the most popular holidays for gift card sales! Consumers are expected to spend over $19 billion on gifts this year with nearly 52% of those gift purchases being gift cards. The majority of sales take place during the week leading up to Valentine’s Day, so there is time to stock up on themed Gift Cards and Gift Card Holders. We recommend displaying both at point of purchase along with signage; and implementing a gift card promotion to increase gift card sales.

 

We have a great selection of Valentine’s Day themed items. Save 20% now through February 7, 2019. No offer code needed, discount automatically applied at checkout.

Top 5 Holiday Gift Card Checklist

Posted by on 11/26/2018
Top 5 Holiday Gift Card Checklist

Here is a checklist to help you Sell More Gift Cards this Holiday Season! 

 

1.    Gift Cards

Make sure you have enough gift cards. If you run low or want to offer holiday themed cards, we have 250K pre-designed cards in stock and the ability to print custom cards in house. We have same day printing capabilities and overnight shipping.

 

2.    Gift Card Holders & Packaging

We have 100K gift card holders in stock as well as specialty packaging. This enables merchants to make gift cards a complete gift. Customers appreciate this convenience.

 

Stock Up for the Holiday Season with a Special Offer

Posted by on 11/6/2018
Stock Up for the Holiday Season with a Special Offer

Gift Cards have been the most popular holiday gift for 10 years running. With gift card sales projected to reach $160 Billion in 2018, gift cards represent a big opportunity for small businesses. That’s because the majority of gift card consumers prefer plastic gift cards purchased direct from local merchants. 

 

We help small merchants Sell More Gift Cards by providing the largest selection of in-stock inventory of plastic cards and card holders with over 250K plastic cards and over 100K gift card holders available for immediate shipping.

Gift Card with Purchase Programs Drive Sales

Posted by on 2/26/2018
Gift Card with Purchase Programs Drive Sales

Gift Cards are powerful sales tools that drive revenue when used properly. If a merchant is just issuing gift cards as gifts when customers request them, then that merchant is missing out on opportunities to increase sales. One of the most successful gift card promotions is a Gift Card with Purchase program (GWP).

GWP Example: Spend $50 and get a $10 gift card to use towards a purchase of $30+ made within the next 30 days.


Love and Gift Cards are in the Air

Posted by on 1/30/2018
Love and Gift Cards are in the Air

Valentine’s Day is a popular occasion for giving Gift Cards. It’s also a great occasion for rewarding Loyalty members.

Valentine’s Day spending begins, on average, one week before the holiday so now is the time to put promotions in place. According to the National Retail Federation, consumers spend over $18 billion on Valentine’s Day with the average individual spending about $150. This presents a great opportunity for merchants to use their Gift Card and Loyalty Programs to capture these sales.

Here are some lovely Valentine’s Day Gift Card and Loyalty promotions to make your heart race:

Get Ready for the Holiday Gift Card Season

Posted by on 11/15/2017
Get Ready for the Holiday Gift Card Season

The Holiday Gift Card selling season is here! In 2016, Holiday Gift Card sales exceeded $25 Billion. Merchants sell the most Gift Cards during the winter holidays as over 75% of American adults purchase Gift Cards as Holiday gifts. Considering that 72% of Gift Card recipients spend more than the value of their Gift Cards and that 90% of Gift Cards are redeemed within 60 days of purchase, merchants stand to generate a lot of revenue from Holiday Gift Card sales. 

We have a special offer to help merchants Sell More Gift Cards! With any purchase at our web store now through December 31, 2017, you will receive a FREE Holiday point-of-purchase flyer to promote your Gift Card program. The color flyers are 8.5” x 11”, printed on both sides, and come in four original designs. No OFFER CODE is needed to receive one with your purchase.

Here is a checklist to ensure you generate more Holiday Gift Card sales: 

Increase Fall Gift Card Sales

Posted by on 9/26/2017
Increase Fall Gift Card Sales
Fall is the ideal time for merchants to stock up on Gift Cards and Gift Card Holders to be ready for the Holiday season. It’s also a great time to offer Gift Card promotions. This is a great way to generate additional sales, increase profits, and get customers accustomed to buying Gift Cards so they buy them again for the Holidays. Use our FALL offer code to save on your order.

Heat Up Summer Gift Card Sales

Posted by on 8/2/2017 to News
Heat Up Summer Gift Card Sales
Heat up Summer gift card sales by implementing one of these promotions. Take advantage of our special offer to make your gift cards stand out. Buy 100 Stock Cards, Get 100 Stock Presenters FREE! Just add the cards and presenters you want to the shopping cart and use offer code SUMMER at checkout. We will customize the stock gift cards with your branding and ship them within 3 days. Shop now:  http://sellmoregiftcards.com


Welcome to our online store

Posted by on 6/4/2014 to News
Welcome to our online store
Welcome to our online store. We created it to help you Sell More Gift Cards! We have a great selection of Gift Cards & Gift Card Holders. Save 25% on your first order! Use Offer Code WELCOME at checkout. Thanks for visiting!