New Year, New Gift Card Opportunities! Here are the top 5 trends for 2020:
Gift Card To Go
A Gift Card To Go Program is a great way to add ancillary gift card sales while making gifting easier for customers. Simply add an empty gift card to online orders and/or in store purchases with instructions for loading value to the card (online is best). All customers need to do is add the desired value and the gift card becomes a convenient or last-minute gift. Many big box retailers, including and Saks Fifth Avenue, started this trend during the holiday season and are continuing year-round.